Even better, give them a giveaway with your logo that is thematically tied to your promotional activity to remind them even more of the experience they had in your booth.

Make your activity photo-worthy so they want to share it on Instagram and their other social media accounts. Trade show promotional activities can also boost awareness of your company brand and image among attendees. Especially activities that are surprising and hook visitors’ emotions. Your activities can be designed to overcome objections and prove your empathy for your clients’ main challenge. A strong activity in your booth can build trust. They’ve already researched on the web to find which companies offer what they are looking for. So, visit potential vendors at the trade show to gauge credibility. Today’s trade show attendees are better informed. A clever activity relieves your booth staffers from having to strain to start conversations for hours on end. They help booth staffers start conversationsĪll your booth staffers need help starting conversations. The introverts especially need the help, but even the extroverted salespeople may feel uncomfortable in the trade show setting that’s so different than their day-to-day environment. Then, announce your activity pre-show via email, phone calls and social media, and with signage and crowd gatherers during the show.

You can create activities that appeal especially to your target audience (product demos, time trials, industry trivia games). They attract the right booth trafficĮven better than more traffic is the right booth traffic. They attract more booth trafficĪs attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides. What wins in that sensory battle? Motion and sound – which you can do best with activities. Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy. Sure, the show organizer will get people to the showfloor. But it’s up to you to get them to your booth space. Here are seven reasons why trade show promotional activities are so worth your effort: 1. But that would be like planning a party, and not sending out all the invitations.

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities.

Emcee trade show